If this video doesn’t touch you… please watch again! (:

I don’t endorse any product in my blog and am not promoting this soap here. However, truth be told, like all budget conscious Indians, I grew up using the brick like carbolic acid smelling Lifebuoy. When I was a student living alone on a thinner than shoe-string budget in Delhi, I could stretch this soap to last me a month and a half. Here is the image of the original Lifebuoy (which has now been replaced by a fancier looking smaller soap).

Now living in the US, I no longer use the above soap. Heck, even most people in India rarely buy it as its considered a poor man’s soap from grandfather’s era.

This soap was featured in the classic movie A Christmas Story where Ralphie as the narrator says, “Over the years I got to be quite a connoisseur of soap. Though my personal preference was for Lux, I found that Palmolive had a nice, piquant after-dinner flavor – heavy, but with a touch of mellow smoothness. Lifebuoy, on the other hand… (Yechh!)” . His mother makes him wash his mouth with this soap after he blurts out the ‘F’ word!

The above video is closer to truth in under-developed countries like India where lack of hygiene and clean water is the leading cause of Child Mortality (source: Unicef). Simple fact that shows nutrition alone is not what is deprived for third world children. Though I admit, as a kid I did not always wash my hands before food unless forced to.